It’s fair to say TikTok is now a household platform and the chances of you or your family members not knowing what it is, are little to none. But when it comes to brands on TikTok, who is nailing it and why?
There’s no doubting it’s astonishing rise in popularity within the last 5 years. Now in 2021, the brand are now officially sponsoring global events, most recently the ‘The 2020 UEFA European Football Championship.’
TikToks engages through short, snappy and immediately accessible content. If you click onto the app you’re greeted with a video straight away, you don’t even have to hit play. It’s already there, instance access.
As with any popular social media platform, many people jump on board. So let’s take a look at 6 different brands that are using TikTok in a creative way to really capture the consumers attention.
Euro 2020
As mentioned in the intro, The 2020 UEFA European Football Championship, European powerhouse and global event of football, was officially sponsored by TikTok. An incredible goal accomplished by the brand and it didn’t stop there. Euro 2020’s TikTok account has over 5.5 million followers and also hits 82.1 million likes.
Their channel has been refreshing and creative football account that takes fans on a journey with them through the 2021 competition as well revelling in the nostalgia of old competitions of years previous, something which all football fans will love.
The account release content daily on football competitions past and present, behind the scene training sessions, manager reactions, influencer and player interviews and so much more. There is a strong variety of uploads which really do engage with the audience.
Earthtopia
As their bio even states, TikTok’s biggest eco community is aimed at helping people go green with tips, tricks and videos stacked full of news and facts. At 155.9k followers and 2.5 million likes, this is one of the brands on TikTok that gets it right in a big way. They have a great following with their creative and inspiring uploads. The channel’s videos are a great mix of styles which leave the audience wanting more. Each new upload can inspire and educate the viewer to do more to protect the planet.
Yahoo News
With over 1.2 million followers and 70.2 million likes, Yahoo News has soared in popularity on the platform over the last few years. The content uploaded is usually bitesize information and updates primarily on US politics, however also reports global news too.
The channel also interacts with the audience by asking them to leave their opinion in the comment section. Yahoo News isn’t only about breaking news, the audience are regularly updated with educational videos such as ‘What is the G-7?’ An educational and powerful channel in bitesize form.
Spotify
Spotify have over 350k followers and 2.4 million likes on their channel. The brand have a really creative mix of content from artists and podcasters around the globe. From superstars such as Dua Lipa and Joe Rogan to emerging artists who can get recognition via the TikTok route.
Spotify also have a segment called ‘15 seconds with…’ which could potentially bolster emerging artists onto the scene. The channel also upload ‘Weekly Playlists’ and ‘Weekly Top 10 Song Debuts’ videos and more to keep music lovers updated. However it doesn’t stop there, Spotify upload bitesize content podcasts, behind the scene shoots, artist inspiration, visually creative and promotional videos and the list goes on.
Gymshark
With over 3.2 million followers and nearly 47 million likes on the platform, Gymshark has utilised TikTok in a way to promote their brand and engage with their audience with a great variety of video content.
These videos vary from workout tips, tricks and challenges with influencers, bodybuilders, boxers to highlighting gym humour and expectation vs reality of going to the gym which will be met with great enthusiasm from the viewers.
Gymshark also highlights the importance of diversity through the variety of people who upload videos on their channel. Anyone is welcome to be on their platform.
Gordon Ramsey
With a crazy 24.9 million followers and a staggering 378.2 million likes, Gordon Ramsey shines on TikTok with his quirky, enlightening and entertaining personality.
Ramsey also utilises the importance of creativity and variety with his mixture of content, from reviewing online ‘chefs’ meals, to tips and tricks when cooking, to funny videos of him dancing with his daughter. We get to see a different side to the Gordon Ramsey we see on TV and as the popularity of his channel shows, it definitely works.
There you have it, 6 brands on TikTok, all using it in different but incredibly effective and creative ways to promote themselves, their brand and product. We hope you find this blog insightful and informative and maybe it may inspire your TikTok profile to come up with fun and creative videos. If you are searching for a creative video company to create some inspiring content for your brand, get in touch with us. You can also read more about how brands are using video on different platforms.
