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Video content tips

6 creative brands that have turned heads on TikTok

It’s fair to say TikTok is now a household platform and the chances of you or your family members not knowing what it is, are little to none. But when it comes to brands on TikTok, who is nailing it and why? There’s no doubting it’s astonishing rise in popularity within the last 5 years. […]

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Video content tips Video projects

What I have learned as a 24-year-old videographer

Over the last 7 years I have learned something… being a videographer can be mentally and physically demanding at times. From 12 hour shoots, to multiple complex pieces of equipment to monitor. From time management efficiency to creating relationships and developing personal skills with clients. From pre-production to post, the job of a videographer can […]

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Video content tips

3 ways to back up your footage

You have some video content, but you only have it saved in one place and oh no…that hard drive gets lost/stolen/corrupted/accidentally wiped and you lose your content. Unfortunately you’d be surprised at how many people lose video content just because they forgot or didn’t know where to back up their video content. It’s such a […]

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Video content tips Video projects

How are brands using video on different social media in 2021?

There are so many outlets for video these days; YouTube, TikTok, Snapchat, Facebook, Instagram, LinkedIn, just to name a few. But what are brands doing differently on each of those platforms, and why? Let’s take a look at how some brands are using their social channels to really push unique original content. Patagonia on YouTube […]

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Video content tips Video projects

How to use slow motion to create emotion

Slow motion video has been a phenomenon for years, it’s not something new. If you go way back to the early days of film and flick through different films, documentaries, sport broadcasts etc… you will find glorious and impactful slow motion scenes. When watching a video, do you ever stop and notice the frequency and […]

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Video content tips Video projects

5 reasons why you should stay positive about making video content during 2021

The COVID-19 pandemic has been incredibly tough for people across the world. It’s not just the health crisis itself, it’s the general sense of doom and gloom and uncertainty. As a marketer or business owner, you might not really feel like putting video content out there right now. Maybe you feel like nobody will care […]

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Video content tips Video projects

How to get great music for your video content

This might be stating the obvious, but music can make or break your video! It is essential that you use good quality music in order to enhance what’s happening visually and maximise the audience’s emotional response. However, sometimes it’s hard searching the web for the safest sites to source music. Many people make the mistake […]

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Video content tips Video projects

3 ways to create video content on a tight budget

In 2020, the demand for video and other digital content is huge. At the same time, however, budgets are extremely tight for many industries. Fortunately, that doesn’t necessarily have to put a stop to your content strategy. Here are three ways to create video content on a budget, courtesy of our Junior Video Producer, Will. […]

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Video projects

What is the future of video content marketing?

In recent years we have seen a drastic surge in the advancement of video technology and social media. We asked our Junior Video Producer, Will, to take a look at emerging technology, new social media platforms and how both of these have an impact on consumers’ behaviour. By 2022, online videos will make up more […]

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Charity Video content tips Video projects

How to devise a video content strategy for charities

We often find that charities and non-profit organisations struggle to justify spending time and money on content marketing, video included. After all, you and your supporters rightly want to maximise the amount of resource that’s going to where it’s needed most. They don’t want to see donated money wasted on half-hearted Facebook charity videos. However, […]