It’s fair to say TikTok is now a household platform and the chances of you or your family members not knowing what it is, are little to none. But when it comes to brands on TikTok, who is nailing it and why? There’s no doubting it’s astonishing rise in popularity within the last 5 years. […]
Author: Will Wray-Lang
I’m a video producer, wedding and events videographer and junior researcher with over 7 years of experience making digital content, including working with global brands such as BBC. I have a great passion for storytelling, producing videos, writing up blogs and inspiring campaign ideas. In 2017, I started my own company producing cinematic wedding films. In my spare time, you can find me involved in some sort of sport, playing football or going to the gym. If not I'll probably be on the internet purchasing more camera equipment…I know, I need to stop.
Over the last 7 years I have learned something… being a videographer can be mentally and physically demanding at times. From 12 hour shoots, to multiple complex pieces of equipment to monitor. From time management efficiency to creating relationships and developing personal skills with clients. From pre-production to post, the job of a videographer can […]
3 ways to back up your footage
You have some video content, but you only have it saved in one place and oh no…that hard drive gets lost/stolen/corrupted/accidentally wiped and you lose your content. Unfortunately you’d be surprised at how many people lose video content just because they forgot or didn’t know where to back up their video content. It’s such a […]
There are so many outlets for video these days; YouTube, TikTok, Snapchat, Facebook, Instagram, LinkedIn, just to name a few. But what are brands doing differently on each of those platforms, and why? Let’s take a look at how some brands are using their social channels to really push unique original content. Patagonia on YouTube […]
Slow motion video has been a phenomenon for years, it’s not something new. If you go way back to the early days of film and flick through different films, documentaries, sport broadcasts etc… you will find glorious and impactful slow motion scenes. When watching a video, do you ever stop and notice the frequency and […]
The COVID-19 pandemic has been incredibly tough for people across the world. It’s not just the health crisis itself, it’s the general sense of doom and gloom and uncertainty. As a marketer or business owner, you might not really feel like putting video content out there right now. Maybe you feel like nobody will care […]
This might be stating the obvious, but music can make or break your video! It is essential that you use good quality music in order to enhance what’s happening visually and maximise the audience’s emotional response. However, sometimes it’s hard searching the web for the safest sites to source music. Many people make the mistake […]
In 2020, the demand for video and other digital content is huge. At the same time, however, budgets are extremely tight for many industries. Fortunately, that doesn’t necessarily have to put a stop to your content strategy. Here are three ways to create video content on a budget, courtesy of our Junior Video Producer, Will. […]
In recent years we have seen a drastic surge in the advancement of video technology and social media. We asked our Junior Video Producer, Will, to take a look at emerging technology, new social media platforms and how both of these have an impact on consumers’ behaviour. By 2022, online videos will make up more […]
We often find that charities and non-profit organisations struggle to justify spending time and money on content marketing, video included. After all, you and your supporters rightly want to maximise the amount of resource that’s going to where it’s needed most. They don’t want to see donated money wasted on half-hearted Facebook charity videos. However, […]