In recent years we have seen a drastic surge in the advancement of video technology and social media. We asked our Junior Video Producer, Will, to take a look at emerging technology, new social media platforms and how both of these have an impact on consumers’ behaviour. By 2022, online videos will make up more […]
You already know that social media is one of the most effective forms of marketing available. You already know that when your potential customers are scrolling through their news feeds, the thing that’s going to grab their attention – and satisfy those pesky algorithms – is video content. But on a limited marketing budget, how can you create decent social media video?
We often find that charities and non-profit organisations struggle to justify spending time and money on content marketing, video included. After all, you and your supporters rightly want to maximise the amount of resource that’s going to where it’s needed most. They don’t want to see donated money wasted on half-hearted Facebook charity videos. However, […]
10 main types of video content
We asked Will Wray-Lang, our Junior Video Producer, to distill the most important types of video that brands and organisations put out. Here’s a list of those types of content, and what makes each of them great. Nowadays, the variety of types of video content marketing are growing exponentially! We are now able to jump […]
We often find that people have burning ideas for a video content strategy, but have a hard time convincing their bosses to pay for it. Maybe the marketing budget is tight right now – fair enough. Maybe the boss in question is from an older generation and can’t see past the old ways of doing […]
It’s 2020 – your phone is not just a camera any more, let alone just a phone. It’s now a self-contained video production powerhouse. It lets you shoot, edit and add graphics all with one, relatively affordable piece of kit. Here’s Will with a run-down of some of the best apps available to help you create […]
The trouble with video content is that everyone wants a piece of the action, but our clients are often the first to admit that several aspects of production are a bit of a mystery to them. They don’t know what they don’t know. So we asked Will, our Junior Video Producer, to pick out 15 […]
We’re halfway through the horror movie that is 2020, so we thought it would be a good time to look back on how the video production industry has tackled the issues presented by COVID-19. During these challenging times, video producers around the world have been faced with the tough task of creating content under the […]
Video making has come a long long way since Hollywood first started producing talkies a century ago. The days are gone where vans of crew, cast and equipment would turn up to film a shoot. Freelancers can go out and film great video content by themselves or with just one extra pair of hands. This […]
Like all good creatives, we’re always learning. For us that includes always being on the lookout for exceptional video production. It inspires us, challenges us, and helps us decide what ideas might work (or not) for our clients. Charities and arts organisations make up the bulk of the video content we produce, so we asked […]