The COVID-19 pandemic has been incredibly tough for people across the world. It’s not just the health crisis itself, it’s the general sense of doom and gloom and uncertainty. As a marketer or business owner, you might not really feel like putting video content out there right now. Maybe you feel like nobody will care […]
This might be stating the obvious, but music can make or break your video! It is essential that you use good quality music in order to enhance what’s happening visually and maximise the audience’s emotional response. However, sometimes it’s hard searching the web for the safest sites to source music. Many people make the mistake […]
Together with my almost-two-year-old and Ellie, my wife and co-director, I moved to Cheadle Hulme at the end of 2020. This leafy suburb in the Greater Manchester’s Stockport borough is a big change from Moss Side. Still, that area was our home for just over 10 years and will always have a place in our […]
We’re really proud of our work with St Ann’s Hospice, one of our longest-standing Stockport video production clients. It was an honour to produce their annual Light up a Life service. Every December they help people remember and celebrate their loved ones in a really beautiful way. Normally there would be multiple live events in […]
In 2020, the demand for video and other digital content is huge. At the same time, however, budgets are extremely tight for many industries. Fortunately, that doesn’t necessarily have to put a stop to your content strategy. Here are three ways to create video content on a budget, courtesy of our Junior Video Producer, Will. […]
In recent years we have seen a drastic surge in the advancement of video technology and social media. We asked our Junior Video Producer, Will, to take a look at emerging technology, new social media platforms and how both of these have an impact on consumers’ behaviour. By 2022, online videos will make up more […]
You already know that social media is one of the most effective forms of marketing available. You already know that when your potential customers are scrolling through their news feeds, the thing that’s going to grab their attention – and satisfy those pesky algorithms – is video content. But on a limited marketing budget, how can you create decent social media video?
We often find that charities and non-profit organisations struggle to justify spending time and money on content marketing, video included. After all, you and your supporters rightly want to maximise the amount of resource that’s going to where it’s needed most. They don’t want to see donated money wasted on half-hearted Facebook charity videos. However, […]
We asked Will Wray-Lang, our Junior Video Producer, to distill the most important types of video that brands and organisations put out. Here’s a list of those types of content, and what makes each of them great. Nowadays, the variety of types of video content marketing are growing exponentially! We are now able to jump […]
We often find that people have burning ideas for a video content strategy, but have a hard time convincing their bosses to pay for it. Maybe the marketing budget is tight right now – fair enough. Maybe the boss in question is from an older generation and can’t see past the old ways of doing […]
