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Video content tips

Should I film in landscape or portrait?

Ah yes, the age-old question*. Whether you’re filming with a phone or with pro camera kit, should you shoot horizontal or vertical? There are a few things you’ll need to consider before you can answer that question. We could discuss the merits of both formats endlessly (landscape is how our eyes see! Vertical is how […]

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Video content tips

The future of video content: 3 trends to watch

Video content is evolving quickly, and staying ahead of the curve is crucial for creators and brands looking to make an impact. As technology advances and audience habits shift, here are some key trends to pay attention to. 1. Even shorter short-form video Platforms like TikTok, Instagram Reels, and YouTube Shorts have cemented the popularity […]

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Video content tips

How to get started on TikTok

TikTok, TikTok, TikTok! That’s all everybody is talking about right now. It can be great for business and personal brand growth but can be a scary platform to jump into. If you’re feeling overwhelmed and don’t know where to start, here’s a few tips to help you on your way. Consistency is key When you […]

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Video content tips

How to use natural light when filming

Lighting is one of the most important elements of any shoot, but it doesn’t have to be intimidating. Natural light can be your best friend when shooting, especially if you know how to use it to your advantage. With just a little planning, natural lighting can give your content a polished, professional feel without the […]

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Video content tips

Where to get music for video content

Music can make or break your video content. The right track doesn’t just complement your visuals, it enhances the emotional connection you want to create with your audience. Music is often the difference between your video simply looking good, and leaving a lasting impression. However, finding great music for your video in 2024 can feel […]

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Video content tips

Subtitle safe zones for social video

Nearly every platform on social media uses subtitles nowadays. Youtube, TikTok, LinkedIn, the list goes on. Adding subtitles and captions to your videos isn’t essential but, they are great if you’re wanting to increase accessibility or to play into the algorithm. Each platform has their own ways of uploading, displaying and formatting these subtitles so […]

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Video content tips

The most underrated tools in our camera kit

When people talk about what you need to have in your video production kit, you will often find a list of the most expensive and newest camera kit, lenses and accessories. While yes, they are the essentials, there’s some items that deserve more of a shout out. The unsung heroes, the items that certainly don’t […]

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Video content tips

How to speak confidently on camera

For many, the prospect of speaking in front of a camera is as daunting as the act of public speaking itself. Whether you’re a seasoned professional or stepping into the spotlight for the first time, the challenge remains the same: delivering your message confidently and authentically. As someone with a rich background in TV production, […]

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Video content tips

What is an SRT file?

Sorry for the thoroughly un-sexy title, but this is a VERY important question when it comes to digital video. In my opinion, anyone responsible for publishing video content on social media for a brand or organisation needs to know what SRT files are, and how to use them. An SRT file works hand-in-hand with a […]

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Video content tips

How we’re embracing AI in our video production

It seems like everyone and their nan is talking about AI at the moment. But how is it impacting video and how can we use it to our advantage? We’ve been subtly embracing AI within our video production for a while now and we love trying out new features to see how it can improve […]