Category: Video content tips

We all know video content is an essential tool that can be used by almost any business to engage potential customers, boost brand awareness and strengthen brand identity. So if you haven’t tried it out for your own business yet…why not?! But if you have, and you’re now looking to improve what you’re putting out […]

There are two crucial things to understand when it comes to posting video on Instagram. If you want, feel free to jump straight to the full version of this blog. Firstly, in the company’s own words, Instagram is no longer a square photo-sharing app. In its insta-infancy, it was all about putting vintage filters on beautiful […]

Updated 03/02/2023 (first published September 2020) 85% of Facebook videos are watched without sound Buffer Like it or lump it, most social media video content is viewed without any sound. In most cases, that means some form of subtitles is absolutely essential if you’re hoping to get any reach or engagement. This handy guide will […]

As always in the world of the internet, changes come thick and fast. One minute we’re told to keep videos short, the next it’s all about long-form content. You’re having fun sharing square photos on Instagram, only to be told it’s “no longer a square photo-sharing app”. Come on, The Internet. Slow down and let […]

I originally wrote this as a guest blog for the lovely people at Marketing Stockport, but I’m posting it here as well as I think it’s required reading for anyone working in marketing or communications who might need to upload video content from time to time. The golden rule is to take your time. Don’t […]

Interviewing people for your content can be a daunting prospect, especially if you’re capturing the footage as well as trying to direct what your interviewee is saying or contributing simultaneously. As somebody who gets anxious about interviewing in general, I sometimes struggle with the thought of coming up with questions and getting the best out […]

Lighting can be quite a daunting aspect of self-shooting. There are so many options for how you light and the slightest adjustment can leave your subject looking over/underexposed.  Luckily, for most content, you only really need one key lighting source. However, you can add backlighting or fill lighting to see a real step up in […]

Before I get into the nitty gritty of producing video without sound, let me make something abundantly clear. I LIKE AUDIO. I’m a sucker for a good podcast. I have a degree in music. I took a module in sound design as part of that degree. Oh thank you for asking, I got a first. […]

It’s fair to say TikTok is now a household platform and the chances of you or your family members not knowing what it is, are little to none. But when it comes to brands on TikTok, who is nailing it and why? There’s no doubting it’s astonishing rise in popularity within the last 5 years. […]